Silverpop - Relationship Marketing 101: Part 4
It appears you are using an older version of your browser. This site was developed to be progressive and future-compatible. Please take a minute to upgrade your browser for an optimal experience.
Skip to content

Relationship Marketing 101:
Part 4: Long-Term Relevance

How can marketers win back lapsed customers?

Smart marketers know that keeping current customers is the most efficient way to increase revenue. To improve brand loyalty and customer retention, you’ll want to take steps to deliver more relevant content that keeps your customers connected with your company and prevents them from becoming inactive.

For tips on implementing or improving your customer retention program, check out this short video and see where you can make strides and where you might be leaving money on the table.

Watch now to learn the first steps of long term relevance:

Not sure where to start?

Many marketers rely on guesswork rather than hard statistics to define customer inactivity, an approach that can lead to misidentifying lapsed customers and render reactivation campaigns less effective. The first step in your relevance program should take a data-driven approach including analysis to determine typical purchase behaviors for your brand. From there – you have several different paths you could take.

Check out these whitepapers to learn more:

Segmentation Tool

To give you the best experience, this website uses cookies.

Continuing to use this website means that you consent to our using cookies. You can change your cookie settings in your browser at any time.
Find out more here or by clicking the Cookie Policy link at the bottom of this page.