IBM Marketing Cloud | 17 Ways to Get Marketing Projects Done
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17 Ways to Get Marketing Projects Done

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What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack of time, resources, IT support and management buy-in. This tip sheet will help you map out a plan to get started on the most important programs for your business and move through the process to achieve your goals. You’ll learn how to:

  • Identify the fulcrum — the key point that drives engagement and revenue
  • Break big projects into manageable segments or phases
  • Carve out specific time to focus on improvements
  • Determine what approach will get a “yes” from every executive
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