Econsultancy Report: The New Marketing Reality
It appears you are using an older version of your browser. This site was developed to be progressive and future-compatible. Please take a minute to upgrade your browser for an optimal experience.
Skip to content


Econsultancy Report: The New Marketing Reality

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5

While new technologies and the data that underpins them have the potential to create an omnichannel customer experience, many marketers’ methodologies are still forcing everything through the same outdated, siloed processes. This Econsultancy report, produced in association with IBM Watson Marketing, explores the challenges marketers face in the three battlefields of data, customer experience and business outcomes, and offers key takeaways for success. Topics include:

  • Data: Selecting best sources, tapping mobile and integrating offline information
  • Customer Journey: Understanding the buying process and putting data into practice
  • Removing Channel Vision: Building a multichannel view and breaking down silos
  • Business Impact: Retention vs. acquisition, better budgeting and easy wins

To give you the best experience, this website uses cookies.

Continuing to use this website means that you consent to our using cookies. You can change your cookie settings in your browser at any time.
Find out more here or by clicking the Cookie Policy link at the bottom of this page.