Silverpop - Email Insights
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Mobile Customer Engagement - Email Insights

Does your email look amazing regardless of the device it’s being read with? Silverpop's Email Insights, powered by Litmus, ensures marketers deliver content that is formatted and tailored to each recipient’s preferred device. Once delivered, Email Insights then captures advanced email analytics to help you understand more about your marketing campaigns and helps personalize the customer experience for every individual.

Email Insights enables marketers to:

  • Quickly preview the look and feel of mailings across 30 different email clients including Gmail, Outlook and iPhone and Android platforms.  Email Insights even lets you realistically scroll your email on the specific device type.
  • Track the email client usage across your mailing lists. This is critical, allowing you to focus your testing efforts and ultimately optimize your email programs based on the specific devices and email clients your customers use.
  • Determine the preferred device of each unique email recipient and send targeted content based on this preference.

Automatically update recipient-level records with additional data, such as:

  • Geo-location - including city, state and country
  • Average engagement time
  • Preferred email client or device

More Information

Supported Email Clients and Devices

Mobile Devices

  • Android 2.3 & 4.0
  • iPhone 3GS iOS 5
  • iPhone 4S iOS 6
  • iPad 2 iOS 6
  • BlackBerry Text & HTML
  • Symbian S60
  • Windows Phone 7.5
  • Windows Mobile 6.5

Email Clients

  • AOL Mail
  • Apple Mail 4
  • Apple Mail 5
  • Apple Mail 6
  • Gmail
  • Hotmail
  • Lotus Notes 8.5
  • Lotus Notes 8
  • Lotus Notes 7
  • Lotus Notes 6.5
  • Outlook 2013
  • Outlook 2011 for Mac
  • Outlook 2010
  • Outlook 2007
  • Outlook 2003
  • Outlook 2002/XP
  • Outlook 2000
  • Thunderbird
  • Yahoo!

If you are an existing Silverpop customer and would like to add Email Insights to your account, please contact your relationship manager.


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