Product Consulting | IBM Marketing Cloud
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Product Consulting

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Maximizing Your Digital Marketing Capabilities

We understand that it’s often hard to find the time to pursue your lofty marketing aspirations, but IBM Marketing Cloud’s product consultants can help you close the gap between what you know is possible and what you’re actually doing today.  We have two approaches to product consulting designed to fit the needs of our diverse clients.

  • Organized Approach - Getting off to the right start can make a good implementation great. Having considered the product implications of data and infrastructure setup can ensure that your team has the resources to be as efficient as possible, regardless of how long you’ve been a customer. We can complete an audit of organizational settings, data cataloging, naming conventions, query structures, program logic and folder permissions, to keep your marketing efforts streamlined and organized.
  • Marketing Centralization - Make data start working for you by ensuring IBM Marketing Cloud’s unified marketing automation approach can bring all your customer touch points together to create an actionable marketing communication strategy. IBM Marketing Cloud product consulting provides expertise on the best way to integrate your backend systems, databases, and marketing software.

Our ultimate goal is to make you a savvier, more efficient marketer. Therefore, most of the time we prefer to coach you through whatever changes you desire. Still, with these one-off opportunities, sometimes it makes sense for us to do the configuration work while you ride shotgun, and we’re happy to do that as well.

We want to make your access to product consulting as convenient as possible. Many clients like to hire our consultants on a retainer basis. Other clients just like to call on us when a new or unique need arises. Make it a habit or just call us when you need us, either way, we’re happy to help.


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