Marketing Strategy Consulting | IBM Marketing Cloud
It appears you are using an older version of your browser. This site was developed to be progressive and future-compatible. Please take a minute to upgrade your browser for an optimal experience.
Skip to content

Marketing Strategy


Reach the full potential of a centralized marketing automation strategy.

IBM Marketing Cloud’s strategic services team partners with our clients to drive business effectiveness through their use of the IBM Marketing Cloud platform and our partner network. Extended teams of senior marketing veterans assist our clients with the use of our platform, designing and implementing effective marketing strategies to boost returns and achieve strategic goals.

We work with all the relevant stakeholders in your organization to clarify and document your marketing strategies and tactics. IBM Marketing Cloud understands that each company has unique needs and goals when it comes to campaign management. Therefore, we take an approach that combines the best mix of our services to create cost-effective solutions that match your immediate and long-term needs. Whether you feel constrained by using off-the-shelf digital marketing software or already have a digital marketing strategy in place, Silverpop can help you improve customer engagement, enhance brand loyalty and drive revenue. A custom needs-based engagement can include the services listed below as needed:

  • Account Assessment and Roadmap Development
  • Marketing Strategy Development
  • Creative and Email Template Assessment
  • Tactical Project Check-Ins
  • Deliverability Reviews
  • Reporting Utilization and Metrics Review

IBM Marketing Cloud creates a rewarding partnership with our clients, based on providing strategy, resource management, campaign development, testing, execution and measured optimization of program performance on an ongoing basis.


To give you the best experience, this website uses cookies.

Continuing to use this website means that you consent to our using cookies. You can change your cookie settings in your browser at any time.
Find out more here or by clicking the Cookie Policy link at the bottom of this page.