Deliverability, Targeted Email Marketing | Intertops| Silverpop
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Gaming Company Finds Less Is More When It Comes to Deliverability

The Company accepted the world’s first ever online sports bet and is still one of the globe’s largest sites for sports betting, casino, poker and games. The website offers over 4,000 daily wagers for fans of every type of sport and boasts satisfied customers in over 180 countries.

The Challenge

In the online gaming industry, simply delivering an email marketing message can be tricky. With spam-trigger words such as“cash,” “free,” “play” and “prize” frequently included in legitimate communications, relationships between online gaming sites and ISPs can be stressful. With a database containing hundreds of thousands of email addresses, Intertops’ email marketing program could have been one other marketers would envy. But with some of its contact information more than 10 years old and ISPs incorrectly filtering some messages as spam, a significant proportion of Intertops’ emails were never reaching in boxes. Further complicating matters was an internal email marketing system that was incorrectly reporting a bounce rate of just 1 percent—a number Intertops knew was too good to be true.

To keep reading about Intertops and their success with Silverpop, download the case study.


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