Automated Email Campaign Case Study | Creative Co-Op | Silverpop
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Creative Co-Op

B2B Wholesale retailer achieves 800% ROI on closeout campaign

The Company

Creative Co-Op designs, imports, and distributes home decorative accessories, gift, and seasonal categories for retailers around the world. The company was founded in 2001 and has extensive experience in offshore sourcing focused on design, workmanship, finishing and timely delivery. Creative Co-Op is based in Memphis, Tennessee and has permanent showrooms in Atlanta, Dallas, Las Vegas, and Memphis. Whereoware is an online strategy, design, development and marketing company. With 15 expertise in both Silverpop and Salesforce strategy and implementation, they focus on using email design, data integration and program execution to get the most out of Silverpop Engage.

The Challenge

Regardless of whether they’re established suppliers or brand new to the trade, all B2B vendors are familiar with one of commerce’s most common problems: the need to move excess or distressed inventory. Often this is combatted by dramatically reducing the price of closeout products for discount retailers, who offer only pennies to the dollar. This can cause channel conflict headaches with other retailers, lead to lower profitability, and possibly even damage the overall brand. So, how can vendors move excess inventory while minimizing profit loss and protecting their brand? Efforts to engage independent retailers with closeout deals through email blasts have suffered poor results, because products listed are generic and may not be tailored to a specific retailer’s interests. Whereoware understood that a personalized approach to engaging the independent retailer channel could result in a more profitable way to move excess inventory. To address this need, and in partnership with Gift and Home Industry client Creative Co-Op, Whereoware utilized Silverpop Engage to create a timely, relevant, and innovative B2B closeout email campaign.

To keep reading about Creative Co-op and their success with Silverpop, download the case study.


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