Targeted Email Case Study | YouSendIt | Silverpop
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Nonprofit uses automated, behavior-driven campaigns to drive largest donation days in its history

By using IBM Marketing Cloud to create automated campaigns, we’ve been able to exponentially increase our marketing efficiencies, and focus our efforts and resources on enhancing programs to further increase our donor contributions. None of this was possible prior to using IBM Marketing Cloud.

Michelle Van Engen, Senior eCommunications Specialist, CaringBridge

The Company

CaringBridge is a social network keeping families and loved ones connected during any type of health event. The CaringBridge mission is to amplify the love, hope and compassion in the world, making each health journey easier. Since it was founded in 1997, more than 400,000 personal networking sites have been created, and more than 500,000 people connect through CaringBridge every day. Headquartered in Eagan, Minn., CaringBridge is a nonprofit organization funded almost entirely by donations.

The Challenge

As a nonprofit, CaringBridge relies on donations to continue to grow its free offerings and services, meaning it must continually operate in the most efficient way possible to ensure it’s maximizing its resources. Without the ability to automatically segment its database, CaringBridge was forced to manually scrub and upload lists for every email it wanted to send, creating a cumbersome process that often delayed the execution of its communications.

CaringBridge decided to look for a marketing technology solution that could not only deliver its email communications but also help it capitalize on the behavioral data it captured from site users. Focused on finding a solution that would allow it to intelligently segment its database, track and report on the success of its campaigns, and address its deliverability challenges, CaringBridge selected IBM Marketing Cloud as its marketing technology provider.

To keep reading about CaringBridge and their success with IBM Marketing Cloud, download the case study.


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