Automated Multichannel Case Study | 1-800-GOT-JUNK? | Silverpop
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Increases Customer Loyalty with Automated, Multichannel Programs 

To achieve its two main goals - increased revenue and customer loyalty and retention -  the 1-800-GOT-JUNK? marketing team has implemented several automated campaigns, including a customer loyalty program and a call center program, in addition to its regular marketing messages. 

Amar Jodhan, 1-800-GOT-JUNK?

The Company 

1-800-GOT-JUNK? is a full-service junk removal company whose friendly, uniformed drivers have set the standard for professional junk hauling and great customer service. The company hauls away items that city garbage collectors do not typically accept, such as old furniture, renovation debris and backyard mess. 1-800-GOT-JUNK? provides junk removal service for residences, businesses, commercial sites and government offices. 

Marketing entirely to its existing database, 1-800-GOT-JUNK? aims to keep customers loyal and coming back for repeat services. The company uses the IBM Marketing Cloud platform to convert first-time buyers into loyal customers and drive significant revenue via its automated programs. 

How does 1-800-GOT-JUNK? use IBM Marketing Cloud?

Prior to implementing IBM Marketing Cloud, the 1-800-GOT-JUNK? team’s email program consisted  of batch and blast messages with no strategy, segmentation or customer experience in mind. Today, the company has transformed its email program to include multiple automated programs with future plans to incorporate even more behavior-based campaigns


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