ATLANTA, Feb. 5, 2014 – SilverpopTM, a leading provider of digital marketing software that enables personalized customer experiences, today announces it has been named a Strong Performer in both the Large Enterprises and Small Marketing Teams categories in the January 2014 Forrester Research, Inc. report: "The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014."
Silverpop’s early advocacy for behavioral marketing is mentioned within the report along with its ability to make it easy for marketers to build complex multichannel and behaviorally triggered nurture streams. The company is also recognized as having strong multichannel engagement capabilities as a result of its B2C DNA.
In her Forrester blog post, Buyer Behavior helps B2B Marketers Guide the Buyers Journey (October 2012), Forrester Research principal analyst Lori Wizdo discussed buyer behavior, stating: “Marketers need to constantly and automatically evolve their programs based on how their buyers react to their marketing messages. Behavioral marketing is no longer an option — it’s table stakes.”
”Silverpop’s approach to marketing automation is unique and I believe that this report recognizes the tremendous impact our behavior-based functionality can have on businesses of all types and sizes,” said Bill Nussey, CEO of Silverpop. “We’ve combined strong email features with traditional marketing automation capabilities (such as cross-channel campaign automation, lead management, and CRM integrations) and then added the ability to collect an unlimited number of behaviors and incorporate them into campaigns in real time. The result is a product that delivers incredibly personal interactions at massive scale. No one delivers this the way Silverpop does and I believe that our strong performer ranking in this report reflects that.”
Silverpop’s focus on behavioral marketing automation was demonstrated in the company’s most recent product releases. In 2013, its Universal Behaviors framework was unveiled. Universal Behaviors stores and processes online and offline behaviors as real-time individual interactions, versus the slower and more limited batch integrations of the past. As a result, these dynamic buyer behaviors can immediately be transformed into highly personalized actions. Additionally, the data is stored in a single customer view rather than being siloed by channel or segment. This single identity allows marketers to deliver a highly consistent digital experience to each individual across multiple channels.
Silverpop also recently announced the launch of Smart Content, extending its powerful personalization capabilities to the website and Mobile Connector, a software development kit that delivers marketing automation for mobile by turning mobile apps into marketing channels.
“Silverpop is focused on helping marketers thrive at a time when buyers are demanding to be treated as individuals,” Nussey added. “The days of being successful by segmenting to various audiences are gone and Silverpop not only understands this, but is leading the way in changing how marketers think about automation. It’s about delivering the most personalized content possible to each and every person you interact with. You have to get to know them very well, based on what they tell you and also the actions they take, and then give them a very individualized experience.”
For a copy of the complete The Forrester Wave(TM) Lead-To-Revenue Management Platform Vendors, Q1 2014 report, click here.
Silverpop is a digital marketing software company focused on helping marketers transform the customer experience— increasing engagement and driving revenue. Silverpop makes this possible by using customer data and each individual’s behaviors to inform and drive every interaction in real time. Silverpop uniquely enables marketers to automate these highly-personalized interactions at scale. Silverpop’s top-ranked email marketing and marketing automation tools serve the needs of B2C and B2B marketers from a wide range of industries. Silverpop is trusted by more than 5,000 brands around the globe. For more information visit silverpop.com.