ATLANTA, March 21, 2012-SilverpopTM, the only marketing technology provider offering advanced email marketing and marketing automation solutions, has been named Digital Marketing Platform Partner of the Year by Adobe. The honor, which was presented at the Adobe Partner of the Year awards ceremony during the company's annual Digital Marketing Summit, recognizes top performing partners who drove joint opportunities for both companies, achieved remarkable year-over-year growth, and aligned to develop and deliver innovative solutions to mutual end clients.
"Throughout 2011 Silverpop demonstrated a true commitment to the Adobe Digital Marketing Suite by significantly increasing the number of joint customer integrations," said Bill Rusitzky, vice president of Global Alliances for Adobe. "Furthermore, Silverpop's commitment to joint marketing efforts and technical development around the Digital Marketing Suite earned the company this year's top honor as Platform Partner of the Year."
Specifically leading to Silverpop's receipt of the award included the following accomplishments:
- Increasing total active integrations through Adobe Genesis by more than 85 percent within the past year
- Increasing number of unique customers to the Adobe/Silverpop joint integration by nearly 70 percent over last year
- Demonstrating technical and development commitment around the Adobe Digital Marketing Suite
- Strengthening brand alignment by joining forces with Adobe for Silverpop's Agent ROI multicity tour, which just re-launched for 2012
"We are thrilled and honored to be recognized by Adobe as a key partner," said Eric Holmen, Silverpop's SVP of marketing and who accepted the award on Silverpop's behalf. "Our partners contribute significantly to our customers' success by helping them seamlessly turn up the heat on their campaigns. Silverpop and Adobe are similarly focused on helping marketers deliver exactly what their customers want at the precise time they want it, and we need each other to do that in the most effective way-especially for our enterprise customers given the complexity of their campaigns and their need to reach a large number of recipients in a very personalized way. We look forward to continuing to grow our relationship at the benefit of all our mutual customers-both existing and future."
Silverpop is the only marketing technology provider with expertise in email marketing and marketing automation. In today's customer-driven marketplace, one in which marketers must reach their target audience more often, via more channels and with more relevant messages than ever, this combination is ideal and unique. Silverpop's products are designed for marketing departments across a variety of industries, that want to increase revenue, improve ROI, and operate more efficiently. Marketers using Silverpop are able to devote time to strategy as well as execution as a result of the company's focus on innovative, easy-to-use technology, simple implementation and services and support designed to give marketers the help they need while allowing them to maintain control of their marketing efforts. With a presence in the United States, Europe and Australia, Silverpop is trusted by leading brands around the globe. Visit us at silverpop.com.