ATLANTA, Aug. 27, 2012-SilverpopTM, the only digital marketing technology provider that unifies marketing automation, email, mobile and social, today announces significant, year-over-year new business growth in the first half of 2012. The company experienced a 40 percent increase in closed new business and more than doubled its new Professional Services contracts as compared to the first half of 2011. Silverpop now powers the marketing campaigns of more than 5,000 brands.
"Our impressive growth confirms that more marketers are realizing that focusing on customer behavior and automating highly personalized digital marketing efforts can reap tremendous benefits," said Bill Nussey, CEO of Silverpop. "Silverpop's customer base not only continues to grow in number, but in sophistication as well. While we help marketing departments of various sizes and from a wide range of industries, one thing that nearly all of them have in common is the desire to engage with their customers in very individualized ways. They also realize that to deliver these authentic and personal experiences they must automate their efforts. We look forward to continuing to help marketers create rewarding relationships while increasing revenue at the same time."
A Forrester Consulting study commissioned by Silverpop in the first half of 2012 indicated that 8 of 10 marketers surveyed feel that marketing automation will increase the efficiency of their marketing processes and more than half plan to increase their number of automated campaigns over the next 12 months. Silverpop is seeing this adoption first hand, with 75 percent of Silverpop's top 50 customers now using advanced features-such as Programs, Dynamic Content, and Relational Tables.
Silverpop customers can retain control of their digital marketing efforts while also having access to the specific integrations and customized services each one needs in order to be successful. As evidence of the benefits of this approach, more than half of Silverpop customers use at least one Silverpop partner and take advantage of a Professional Services offering.
Also in the first half of 2012, Silverpop significantly enhanced its offerings for marketers who use Microsoft Dynamics CRM. To give these marketers the most comprehensive set of marketing tools available, Silverpop acquired CoreMotives, a marketing automation solution that operates completely within Microsoft Dynamics CRM. Silverpop also announced an off-the-shelf integration with Microsoft Dynamics CRM within its Engage platform-providing another option for marketers with more advanced marketing automation or higher-volume email marketing needs.
Other notable 2012 Silverpop achievements included being named Digital Marketing Platform Partner of the Year by Adobe and a Top Workplace in Atlanta by the Atlanta Journal-Constitution.
"As we begin the second half of 2012, we could not be more optimistic about our future and, more importantly, the success that lies ahead for our quickly growing customer base," Nussey added.
To learn more about Silverpop's Engage product, click here to view a demo. For additional insight into marketers' views on the important role marketing automation plays in their success, download the white paper "Automation: Redefining Marketing's Game Plan."
Silverpop is the only digital marketing technology provider that unifies marketing automation, email, mobile, and social. Its customers achieve superior Return on Relationship by uniquely engaging each individual based on their behaviors and then automating personalized experiences that increase revenue, improve ROI, and deepen brand loyalty. Silverpop's commitment is to offer a platform that is complete, not complex-so that marketers from any size organization can easily achieve digital marketing success. The company offers a world-class services team, 24/7 customer support and a network of partners to ensure that every client gets the right mix of solutions for their specific digital marketing needs. Silverpop is trusted by more than 5,000 brands around the globe. Visit us at silverpop.com.