ATLANTA, May 24, 2011-More than 500 Silverpop® clients and partners just wrapped up the company's ninth annual and largest North American Client Summit to date. Experts from Silverpop, the only provider of a scalable, integrated email marketing and marketing automation platform, keynote speakers Gary Vaynerchuk and Stephen Dubner and a host of partners and clients all addressed a common theme: marketers are in the midst of the most significant transformation in history and must learn to adapt to be successful.
"Everything we know about marketing is quickly evolving before our eyes," said Bill Nussey, CEO of Silverpop. "In the past, the best marketers were the best talkers. In the future, the best marketers will be the best listeners. Marketers not only have to become the audience but must look and listen on multiple channels, multiple times a day-reaching out to millions of consumers and building individual relationships at the same time."
This theme was communicated repeatedly by keynote speakers Gary Vaynerchuk, best-selling author, entrepreneur and social media expert, and Stephen Dubner, co-author of Freakonomics and SuperFreakonomics, and in more than 35 educational sessions. Customers also received a sneak peek at yet-to-be-announced product features designed to help them develop and execute programs that consider recipient behavior in order to automatically deliver relevant communications.
For the second year, Silverpop incorporated a donation to charity: water into its event. Demonstrating the power of integrating email and location-based services, Silverpop provided attendees with Foursquare's To-Do List reminders connected to various phases of the event. For every attendee who checked in at the conference, Silverpop donated $20-raising enough funds to help charity: water provide safe drinking water to an underdeveloped community. A well was also built from funds donated by Silverpop after the 2010 Client Summit.
In addition, Top Chef: All-Stars winner Richard Blais entertained the crowd with a live cooking demonstration shortly after Silverpop announced the first ever client Pop Star awards-presented in true Silverpop style.
Among the awards distributed, in a high school yearbook superlative theme, were the following:
- Most Popular, celebrating the best use of social in an email: two awards were distributed in this category to J&P Cycles and Whereoware, LLC on behalf of their client Bungalow
- Best Couple, recognizing the best business integration: Pepperdine University
- Most Congenial, for the most engaged Silverpop Community Member: Josh Kiecker of J.J. Keller & Associates
- Most Likely to Succeed, highlighting the best email program ROI: Travelex
- Class Clown, showcasing the best use of humor in an email: Moosejaw
"It is not an easy time to be a marketer, but our clients are embracing change and using all the tools at their disposal to stay ahead of the curve-improving their programs and driving revenue," Nussey added. "There is nothing that pleases us more than seeing our clients and partners shine. The awards program certainly gave them the opportunity to do so and we hope that the insights gained at the Summit will influence the award submissions next year-which is already being planned and promises to be even better than 2011."
Silverpop is the only marketing technology provider that offers a powerful marketing automation solution built atop a scalable email marketing platform. The company has more than a decade of experience empowering marketers to deliver highly relevant communications that efficiently drive revenue while also building brand loyalty. Companies rely on the Silverpop Engage platform to create and manage sophisticated multichannel marketing campaigns that nurture customer and prospect relationships from interest to conversion and beyond. Silverpop's industry-leading thought capital, strategic counsel and customer service, combined with an extensive ecosystem of world class partners, allow its customers to quickly and cost-effectively automate even the most complex campaigns-improving marketing results and increasing ROI. With a presence in the United States, Europe and Australia, Silverpop is trusted by leading brands around the globe. Visit us at silverpop.com.