New York, NY, February 1, 2011 - The Email Experience Council (eec), the Direct Marketing Association's (DMA) email marketing arm, today announced that it has awarded the Stefan Pollard Marketer of the Year Award for Excellence in Creativity & Contribution to Loren McDonald, vice president of industry relations, Silverpop. The award was presented this morning during the morning keynote session at the Email Evolution Conference in Miami Beach, Florida.
Stefan Pollard Marketer of the Year Award
This annual award was established in honor of Stefan Pollard, a highly respected and beloved member of the email marketing community who passed away last year. Pollard was considered a selfless mentor and champion of best practices in email marketing. The award honors an individual who demonstrates the qualities and high professional standards that Pollard exemplified during his lifetime.
Loren McDonald - VP, Industry Relations, Silverpop
Loren McDonald is a marketing executive with more than 20 years' experience building awareness, brands, leads, and revenues through public relations, thought-leadership programs, and search marketing. An author, speaker, and media spokesperson on email marketing trends and best practices, McDonald has written more than 125 articles on email and online marketing trends and best practices for a variety of publications. In 2005, he was selected as Marketing Executive of the Year by the American Business Awards (the Stevie's). An industry newsletter he launched in 2003 has won seven awards including Best B2B e-newsletter from MarketingSherpa and the ClickZ Marketing Excellence Award.
"Loren's deep dedication and entrepreneurial spirit, as well as his modesty, humor, and humility, make him the perfect choice to receive this flagship award," said the eec's Ali Swerdlow. "He is a genuine source of inspiration to all of us in the email marketing industry."
The winner of the award receives a one-year eec membership and a conference pass for the following year's Email Evolution Conference. The honoree will also have the opportunity to contribute to the eec newsletter and blog, and a variety of industry publications.
For more information on the Email Experience Council, please click here. www.emailexperience.org.
About the Email Experience Council (eec)
The Email Experience Council (eec) (www.emailexperience.org), the Direct Marketing Association's (DMA) vertical working group that is focused on the email marketing industry, is a global professional organization striving to enhance the image of email marketing and communications, while celebrating and advocating its importance in business, and its ROI value. The eec is committed to regularly conducting a broad series of email initiatives for a variety of organizations that highlight the positive impact and importance of email as a marketing tool, communications vehicle, and branding device. Additionally, eec members are setting the standards for email through Marketing Roundtables. The eec members are representatives of other trade organizations, agencies, advertisers, technology partners, clients, and companies focused on the potential of email marketing via mobile and other digital devices.
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.
In 2010, marketers - commercial and nonprofit - spent $153.3 billion on direct marketing, which accounted for 54.2% of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $1.798 trillion in incremental sales. In 2010, direct marketing accounted for 8.3% of total US gross domestic product. Also in 2010, there were 1.4 million direct marketing employees in the US. Their collective sales efforts directly supported 8.4 million other jobs, accounting for a total of 9.8 million US jobs.
Silverpop is the only marketing technology provider that offers a powerful marketing automation solution built atop a scalable email marketing platform. The company has more than a decade of experience empowering marketers to deliver highly relevant communications that efficiently drive revenue while also building brand loyalty. Companies rely on the Silverpop Engage platform to create and manage sophisticated multichannel marketing campaigns that nurture customer and prospect relationships from interest to conversion and beyond. Silverpop's industry-leading thought capital, strategic counsel and customer service, combined with an extensive ecosystem of world class partners, allow its customers to quickly and cost-effectively automate even the most complex campaigns-improving marketing results and increasing ROI. With a presence in the United States, Europe and Australia, Silverpop is trusted by leading brands around the globe. Visit us at silverpop.com.