ATLANTA, July 19, 2011 - In the health and beauty industry, there are many brands competing for consumers' attention. And there are several solutions available to help these companies send highly relevant and targeted content to separate their brand from the rest. Conair has selected Silverpop®, the only provider of a scalable, integrated email marketing and marketing automation platform, as its email marketing service provider.
"Conair selected Silverpop as our email marketing provider based on its track record of helping companies build more personal relationships with their customers through email," said Penny Taylor, account manager at Conair. "We have several divisions under one umbrella and can operate more efficiently if we have one provider that is versatile and scalable."
Conair's emails are designed to build brand awareness and increase traffic to the Conair ecommerce store. The company plans to use Silverpop Engage to build relationships with its customers, and be more relevant and segmented based on their customers' interests.
By taking advantage of Silverpop functionality such as Send Time Optimization and Dynamic Content, Conair will be able to deliver unique, tailored messages at the precise day and time each recipient is most likely to be receptive based on past behavior. These features will allow Conair to increase customer loyalty and ensure the brand is top of mind when customers are ready to purchase new health and beauty products.
As the company evolves its campaigns, analytics will become increasingly important. So, it was also important to Conair that its marketing technology provider have a seamless integration with Coremetrics.
"As our programs become larger and more sophisticated analytics will play a key role, so selecting an email marketing provider who already had solid partnerships that would complement ours was crucial," explained Taylor.
Silverpop is the only marketing technology provider that offers a powerful marketing automation solution built atop a scalable email marketing platform. The company has more than a decade of experience empowering marketers to deliver highly relevant communications that efficiently drive revenue while also building brand loyalty. Companies rely on the Silverpop Engage platform to create and manage sophisticated multichannel marketing campaigns that nurture customer and prospect relationships from interest to conversion and beyond. Silverpop's industry-leading thought capital, strategic counsel and customer service, combined with an extensive ecosystem of world class partners, allow its customers to quickly and cost-effectively automate even the most complex campaigns-improving marketing results and increasing ROI. With a presence in the United States, Europe and Australia, Silverpop is trusted by leading brands around the globe. Visit us at silverpop.com.
About Conair Corporation
Conair began in 1959 as a small hair appliance and hair care company. Today Conair is a multinational corporation with annual gross sales of $2 billion. Headquartered in East Windsor, New Jersey, with sales and marketing operations in Stamford, Connecticut, Conair is respected around the world as one of the largest manufacturers and distributors of personal care and professional products, grooming, health and beauty products, and premium kitchen electrics and cookware. Conair products currently sell in 100 countries on five out of seven continents. For more information about Conair Corporation, please log onto www.conair.com.