SYDNEY, 25 May 2010-Many Australian marketers rely on email to develop deeper relationships with customers and prospects, and a growing number are turning to Silverpop® to help them create multichannel messaging programs that get results.
New clients to recently sign with Silverpop in Australia include the following:
- RedBalloon, Australia and New Zealand's leading online gift retailer of experiences
- RedRoomDVD, an interactive DVD rental company
- Hunter Holden, a premier Holden motor vehicle dealership
- WorldNomads.com, a global travel insurance provider
Among the many reasons these companies selected Silverpop was its unique digital marketing platform, which combines sophisticated email marketing tools with top-ranked marketing automation and lead management applications. Through this comprehensive platform, Silverpop can provide marketers with sophisticated resources previously unavailable in one solution.
"We are pleased to offer these new clients an integrated solution that will help them identify prospective customers, engage their existing subscriber base, improve analytics and better leverage new marketing channels," said Jeff Clark, managing director of Engage Digital, Silverpop's partner in Australia and New Zealand. "Our number one focus is helping our customers meet or exceed their marketing goals and business objectives, and we are excited to work with these great brands to help them do just that."
Among RedBalloon's 2010 marketing goals is a desire to increase email marketing-related revenue by improving subscriber engagement. They realized that, to meet this goal, they would need a much more robust platform that would allow them to easily employ well-tested best practices. In particular, RedBalloon hopes to increase the relevancy of its communications, increase clicks and improve ROI by incorporating dynamic content based on subscriber behaviour into its messages. Additionally, by using Silverpop's Share-to-Social feature the online retailer will extend its reach by easily encouraging subscribers to share branded messages to their social networks.
"We sought an email marketing vendor that would be able to scale with us and provide us with the magical combination of superior deliverability, functionality, service and usability, and Silverpop delivered on all of these attributes and more," said Kristie Buchanan, marketing manager for RedBalloon. "The Silverpop platform has dazzled us with its usability and innovative functionality, which will serve us well in our quest to drive greater responsiveness from improved subscriber engagement."
Silverpop's on-demand marketing platform helps marketers succeed in turning prospects into customers-and customers into fans-through the creation, automation and delivery of relevant, multichannel digital messaging. Companies rely on the Silverpop Engage platform to create and manage sophisticated email marketing campaigns that reach millions of individuals-one at a time-engaging prospective customers and enhancing lifetime customer value and brand loyalty. Silverpop's marketing automation capabilities enable B2B marketers to efficiently manage leads and drive qualified sales opportunities through scoring and by nurturing campaigns that move prospects from interest to conversion. Silverpop's industry-leading thought capital, strategic counsel, service and support helps B2C and B2B customers with the precise level of training and advice needed to quickly improve campaign results and ROI. With offices in the United States, the United Kingdom and Germany, and partner Engage Digital in Australia, Silverpop's marketing technologies are used by industry-leading brands around the globe. Best practices and white papers are available at www.silverpop.com.