ATLANTA, May 28, 2009-Smarthome, a SmartLabs, Inc. company, a leading authority on electronic home improvement and home automation products, has selected Silverpop from among seven potential vendors to help ensure that its customer interactions are relevant, timely and anticipated.
"Silverpop stood out from the competition for several factors," said Mike Scharnagl, Director of Marketing for Smarthome. "In addition to its usability, what impressed us most was the company's ability to help us develop smarter and more targeted campaigns without making the process more difficult. As we rely more heavily on email to engage our customers, it becomes even more important to consider their buying habits and preferred frequency of interactions with us. With Silverpop, we will be able to do this more effectively and generate the reports we need to demonstrate our success."
In addition to utilizing Silverpop's segmentation capabilities, Smarthome also plans to implement the company's Share-to-Social feature to help customers easily recommend Smarthome's products and share special offers within their favorite social networks.
Silverpop Engage empowers companies to create and manage multi-channel marketing campaigns that enhance lifetime value and brand loyalty among millions of customers. The platform makes it easy to design, automate, monitor and measure online marketing efforts to achieve desired response rates and ROI.
Silverpop's Engagement Marketing suite helps turn prospects into customers, and customers into fans. Silverpop's Web-based solutions enable companies worldwide to build relationships with customers and prospects through the creation, automation and delivery of relevant, online messaging.
Companies rely on the Silverpop Engage platform to create and manage multi-channel marketing campaigns that reach millions of individuals-one at a time-enhancing lifetime customer value and brand loyalty. Silverpop's Engage B2B platform seamlessly scores sales leads, nurtures them through the pipeline and measures campaign return-on-investment. And Silverpop's strategic counsel, service and support helps clients with the precise level of training and advice needed to quickly improve campaign results and ROI. Silverpop makes it easy and affordable for marketers to create, automate and execute campaigns...from first click to lifetime customer. With offices in the United States, England and Germany, Silverpop's engagement marketing technologies are used by industry-leading brands around the globe. Best practices and white papers are available at www.silverpop.com.
Founded in 1992, Smarthome was created based on the realization of a need for automated products that make lives easier, safer and more enjoyable. Today, Smarthome sells more than 5,000 hard-to-find products, including home automation solutions featuring award-winning INSTEON technology. Smarthome sells online at Smarthome.com, through their award-winning direct mail catalog and via their brick and mortar retail store located in Irvine, CA.