ATLANTA, Aug. 11, 2009 -Silverpop®, the world's only provider of both email marketing and marketing automation solutions specifically tailored to the unique needs of B2C and B2B marketers, has partnered with The Pedowitz Group, a leading Demand Generation Agency with extensive experience helping B2B clients deploy marketing automation, social media and CRM solutions. This partnership will enable Silverpop's Engage B2B clients to design, automate and optimize their lead management process to drive revenue and improve return on their investment in marketing and sales.
Clients of Silverpop's Engage B2BTM marketing automation solution will now be able to work with The Pedowitz Group Revenue Engineers to improve the overall effectiveness of their lead management programs, including lead scoring and lead nurturing campaigns. Leveraging B2B best practices, The Pedowitz Group consultants will work to ensure that all campaigns are carefully structured and able to quickly generate value and ROI.
The Pedowitz Group has developed several new offerings to support customers who have selected Silverpop's Engage B2B Solution. "RightStartTM for Engage B2B" is designed as a "best practices" solution to assist clients with their initial launch of Engage B2B. "Engage B2B Health Check" is an overall assessment of a client's use of Engage B2B based on industry best practices and results in practical recommendation for improving a client's return on demand generation efforts.
"The Pedowitz Group is a world-class company that provides marketers with guidance that garners results," said Scott Voigt, vice president of marketing. "This partnership further demonstrates Silverpop's commitment to offering our clients the highest value and best possible service."
He noted that Silverpop is seeing dramatic growth in the number of B2B marketers seeking out the kinds of cost and time savings offered by marketing automation solutions like Engage B2B. B2B marketers have been enthusiastic about the solution's new Campaign Graphical User Interface, providing a drag-and-drop, storyboard-like editor to easily create campaign flow for even the most complex lead management programs. And Silverpop's robust marketing automation platform was recently honored as the latest winner of the Best of SaaS Showplace (BoSS) Awards program, which recognizes Software-as-a-Service (SaaS) solutions generating strong business results.
"This partnership with Silverpop represents the continued growth of our portfolio of Demand Generation Solutions and will help both companies better meet the needs of B2B marketers. We have been impressed with Engage B2B's market share growth and customer adoption and felt the timing was right to make an investment in this partnership," said Bruce Culbert, chief service officer of The Pedowitz Group. "We are confident that working together we will deliver superior results for our mutual clients."
Silverpop's Engagement Marketing suite helps turn prospects into customers, and customers into fans. Silverpop's Web-based solutions enable companies worldwide to build relationships with customers and prospects through the creation, automation and delivery of relevant, online messaging.
Companies rely on the Silverpop Engage platform to create and manage multichannel marketing campaigns that reach millions of individuals--one at a time--enhancing lifetime customer value and brand loyalty. Silverpop's Engage B2B platform seamlessly scores sales leads, nurtures them through the pipeline and measures campaign return on investment. Best practices and white papers are available on the Silverpop Web site.
About The Pedowitz Group B2B marketers call The Pedowitz Group "The Demand Generation Agency" for it's leadership in digital and on-line marketing services. The two founding principals, Jeff Pedowitz and Debbie Qaqish, are visionaries, thought leaders and early adopters in the demand generation field. Through their combined experience and leadership, The Pedowitz Group has enabled hundreds of companies to create and execute simple to sophisticated demand generation strategies and tactics that get results. The Pedowitz Group offers a range of services, for its' enterprise clients including: Demand Generation Strategy & Best Practices, Marketing Automation Solution Deployment, Training & Education and Full Life-Cycle Outsourced Marketing Services.