ATLANTA, June 18, 2009- Silverpop, a leading provider of online marketing solutions, has named Adam Needles (Twitter: @abneedles) director of field marketing for Engage B2B (formerly Vtrenz). He will serve both as an advocate for B2B marketers - listening to their needs, participating in dialogue at key marketing conferences and events on behalf of Silverpop, sharing insights on Silverpop's Demand Generation blog- and also as an evangelist for Silverpop's Engage B2B marketing platform.
"We're pleased to have Adam join our team and to play a key role as Silverpop evolves and grows to better serve the rapidly-changing needs of B2B marketers," said Scott Voigt, vice president of marketing for Silverpop. "He brings new perspectives and fresh thinking to the B2B marketplace. He will be a tremendous resource for B2B marketers who want to learn more about the strategies and tactics of successful lead management programs."
Needles' experience uniquely balances traditional B2B marketing programs, including lead-generation, direct-marketing, conferences/events and sales-force support, with more strategic brand development approaches such as thought leadership, public relations and organizational/cultural brand alignment. He previously was vice president of marketing and development for technology-industry analysis firm The 451 Group, where he helped build the firm's B2B service brand through leading marketplace repositioning, defining the product/service mix and building out a marketing and events team to support significant revenue growth. Prior to that, he co-founded DVG Research, a market-strategy firm, and worked at Citigate Cunningham, a technology public relations firm, where his accounts included Motorola and Platinum Technology (acquired by CA, Inc.).
Needles is a prolific writer and presenter on the opportunities and challenges marketers face when adopting new innovation and technology - presenting many of his insights and research findings on his Propelling Brands blog.
Silverpop's Engagement Marketing suite helps clients turn prospects into customers, and customers into loyal fans. Silverpop's Engage B2B marketing automation platform seamlessly scores sales leads, nurtures them through the pipeline and measures campaign return-on-investment. With offices in the United States, England and Germany, Silverpop's engagement marketing technologies are used by industry-leading brands including Fossil, Siemens, British Sky Broadcasting, Ciena, Pitney Bowes MapInfo, LeanLogistics, Houghton Mifflin and more. Best practices and white papers are available at www.silverpop.com.