ATLANTA, July 14, 2009-Silverpop, the world's only provider of both email marketing and marketing automation solutions specifically tailored to the unique needs of B2C and B2B marketers, was honored for its new brand identity and Web site in the Business Marketing Association of New York's 2009 Ace Awards competition.
Silverpop, along with its advertising agency Stein Rogan + Partners, received first place in the Web site Design category and was also recognized for Brand Design.
The company's new branding was revealed through the re-launch of www.silverpop.com in February. The new Web site is simple to navigate and delivers a wealth of content that helps B2C and B2B marketers more fully engage with customers and prospects.
"Silverpop was honored to be recognized by the Business Marketing Association," said Scott Voigt, vice president of marketing for Silverpop. "Our new branding highlights Silverpop's expertise in developing innovative solutions that help our customers develop and maintain meaningful relationships within their markets. Additionally, it was a pleasure to work with such a creative and results-driven agency such as Stein Rogan."
Silverpop's Engagement Marketing suite helps turn prospects into customers, and customers into fans. Silverpop's Web-based solutions enable companies worldwide to build relationships with customers and prospects through the creation, automation and delivery of relevant, online messaging. Companies rely on the Silverpop EngageTM platform to create and manage multichannel marketing campaigns that reach millions of individuals-one at a time-enhancing lifetime customer value and brand loyalty. Silverpop's Engage B2BTM platform (formerly Vtrenz) seamlessly scores sales leads, nurtures them through the pipeline and measures campaign return on investment. And Silverpop's strategic counsel, service and support helps clients with the precise level of training and advice needed to quickly improve campaign results and ROI. Silverpop makes it easy and affordable for marketers to create, automate and execute campaigns ... from first click to lifetime customer. With offices in the United States, England and Germany, Silverpop's engagement marketing technologies are used by industry-leading brands around the globe. Best practices and white papers are available at www.silverpop.com. Silverpop® is a registered trademark of Silverpop Systems Inc. Silverpop Engage and Silverpop Engage B2B are trademarks of Silverpop Systems Inc.