ATLANTA - July 27, 2009 - Silverpop Engage B2BTM, a leading marketing automation and lead management solution for B2B marketers, has been recognized with the Best of SaaS Showplace (BoSS) Award.
The Software-as-a-Service Showplace is a service of THINKstrategies, an independent strategic consulting company addressing the sourcing, marketing and financial implications of the SaaS movement. The BoSS Awards program was created to bring attention to SaaS and cloud computing companies that are producing tangible business benefits. These include increased sales, lower costs, higher customer satisfaction, faster operations and greater profitability.
Silverpop's Engage B2B marketing automation platform seamlessly scores sales leads, nurtures them through the pipeline and measures campaign return-on-investment. The platform helps companies maximize their marketing efforts, engage their prospects with targeted communications, improve their efficiency, increase revenue and accelerate the lead-to-sale timeline.
Ciena, which offers leading network infrastructure solutions, intelligent software and a comprehensive services practice to help customers turn their networks into strategic business assets, utilizes Silverpop's Engage B2B to enhance its sales pipeline and help drive revenue opportunities.
As a result, Ciena has grown its contact database from 50,000 records to nearly 200,000 records, in addition to benefiting from an initial cost savings of $10,000 per month in database services following its implementation of Silverpop Engage B2B. By using targeted lead generation campaigns and rules-based marketing to automate follow-up communications in Silverpop Engage B2B, Ciena enters new contacts and potential leads into a nurture track to receive timely communications that are most relevant to them.
"We are pleased to be recognized by the SaaS Showplace for the measurable business benefits Silverpop delivers to clients," said Scott Voigt, vice president of marketing for Silverpop. "B2B marketers recognize the value of an on-demand solution that eases resource needs and drives revenue. Silverpop's Engage B2B delivers high return on investment and helps drive revenue, making it a leading marketing automation solution among B2B marketers around the world."
"Generating quality leads is essential to producing profitable revenues," stated Jeffrey M. Kaplan, the founder of the SaaS Showplace and Managing Director of THINKstrategies, the strategic consulting firm which conceived and administers the Showplace. "Silverpop's on-demand solutions enable companies of all sizes to create and execute more effective marketing programs that result in greater sales."
Silverpop is the world's only provider of both email marketing and marketing automation solutions specifically tailored to the unique needs of B2C and B2B marketers. Its Web-based solutions enable companies to build relationships with customers and prospects through the creation, automation and delivery of relevant, online messaging. Silverpop's Engage platform helps marketers create and manage multi-channel marketing campaigns that reach millions of individuals-one at a time-enhancing lifetime customer value and brand loyalty. Silverpop's Engage B2B marketing automation platform seamlessly scores sales leads, nurtures them through the pipeline and measures campaign return-on-investment. And Silverpop's strategic counsel, service and support delivers the precise level of training and advice needed to quickly improve campaign results and ROI. With offices in the United States, England and Germany, Silverpop's engagement marketing technologies are used by industry-leading brands throughout the world. Best practices and white papers are available at www.silverpop.com.
Silverpop® is a registered trademark of Silverpop Systems Inc. Silverpop EngageTM and Silverpop Engage B2BTM are trademarks of Silverpop Systems Inc.