ATLANTA, Sept. 23, 2009 – Silverpop® Engage B2B, a leading marketing automation and lead management solution, is recognized by Forrester Research, Inc. as one of the industry’s three leading vendors in the report titled "B2B Lead Management Automation Market Overview" by Laura Ramos, vice president and principal analyst.
Forrester evaluated 18 of the most promising vendors and compared capabilities, but noted that "vendor choices narrow quickly," and included Silverpop among the three "leading firms."
The Forrester report noted that "Silverpop combines sophisticated campaign design with email automation. With a loyal, dedicated customer base – and a host of legacy email marketers to draw upon – Silverpop is best positioned to build social community and to attract like-minded marketing professionals ready to share tips, tricks and best practices online."
Silverpop's Engage B2BTM platform seamlessly scores sales leads, nurtures them through the pipeline and measures campaign return on investment. And Silverpop's strategic counsel, service and support helps clients with the precise level of training and advice needed to quickly improve campaign results and ROI.
Earlier this year, Silverpop Engage B2B launched its Campaign Graphical User Interface (GUI) that uniquely gives marketers a drag-and-drop storyboard-like editor to easily create campaign flow for even the most complex lead-management programs. B2B marketers are easily able to create everything from simple single-track drip campaigns to highly complex, multiple-track campaigns with Yes/No decision points that automatically move prospects down the appropriate path through the pipeline. This new, intuitive visual interface eliminates manual processes, saves time and frees up resources.
"Silverpop has aggressively worked to develop the easiest-to-use, most powerful B2B marketing automation solution available in the marketplace, and this recognition of the strength of Silverpop’s Engage B2B platform by Forrester Research is truly gratifying," said Silverpop CEO Bill Nussey. "We will continue to add features that bring solid benefits to B2B marketing programs, and support client efforts whith research, white papers and seminars on best practices."
To assist B2B marketers learn best practices, Silverpop has launched B2B Marketing University ─ a series of half-day educational events designed to help them excel in engaging and converting buyers in today's challenging business environment. The series runs October through December and will include events in Atlanta, Boston, Palo Alto and Seattle.
Silverpop's Engagement Marketing suite helps turn prospects into customers, and customers into fans. Silverpop's Web-based solutions enable companies worldwide to build relationships with customers and prospects through the creation, automation and delivery of relevant, online messaging. Companies rely on the Silverpop EngageTM platform to create and manage multichannel marketing campaigns that reach millions of individuals—one at a time—enhancing lifetime customer value and brand loyalty. Silverpop's Engage B2BTM platform (formerly Vtrenz) seamlessly scores sales leads, nurtures them through the pipeline and measures campaign return on investment. And Silverpop's strategic counsel, service and support helps clients with the precise level of training and advice needed to quickly improve campaign results and ROI. Silverpop makes it easy and affordable for marketers to create, automate and execute campaigns ... from first click to lifetime customer. With offices in the United States, the United Kingdom and Germany,
Silverpop's engagement marketing technologies are used by industry-leading brands around the globe. Best practices and white papers are available at www.silverpop.com. Silverpop® is a registered trademark of Silverpop Systems Inc. Silverpop Engage and Silverpop Engage B2B are trademarks of Silverpop Systems Inc.