ATLANTA, Sept. 2, 2008 -- BtoB companies that implement automated lead management processes achieve higher revenue gains, according to analyst firm Aberdeen Group. The growing recognition of the revenue-boosting power of sophisticated lead management solutions has led to a strong influx of clients implementing Silverpop's Vtrenz solution.
"Now more than ever, given the highly competitive marketplace and tight economy, companies are eager to maximize the effectiveness of their marketing and sales operations," said Bill Nussey, CEO of Silverpop. "Instituting an automated, closed-loop marketing system that scores and nurtures sales leads has proven tremendously successful for Silverpop's Vtrenz clients."
Companies that recently selected Silverpop's Vtrenz solution include Salary.com, offering on-demand compensation; Ciber, an international system integration consultancy; DNA 13, a communication and stakeholder management software developer and seller; Intacct, delivering on-demand financial management applications; Ingres, a provider of open source information management services; and Prime Point Media, the leader in nationwide alternative outdoor advertising.
Doug Harr, chief information officer of Ingres, explained that the ability to get up to speed quickly and begin benefiting from a lead management system with minimal delays was important to him. "There was a fast, personal rapport with the Silverpop Vtrenz team that developed as we made preparations to close the deal," he said. "Once we began we found that-as promised-we experienced a rapid implementation, which yielded timely benefits."
Scott Cohen, director of marketing for Prime Point Media, found Vtrenz's dashboard functionality especially useful to the platform. "It provides valuable insight into our email and Internet marketing performance in an easy-to-read format and the scheduling feature ensures that the data is automatically delivered to me when I need it."
Silverpop is a premier provider of on-demand, Web-based software solutions serving the online relationship marketing needs of enterprise-level organizations throughout the world. Its software-as-a-service approach makes it easy and affordable for marketers to create, automate and execute lifecycle multi-channel marketing campaigns that are timely, relevant and measurable. With highly scalable tools supporting both BtoC marketing initiatives and BtoB lead management processes through its Vtrenz solution, Silverpop delivers a robust suite of marketing tools not available elsewhere in the marketplace. To learn more about lead management and Silverpop's Vtrenz solution, visit www.vtrenz.com.