Waltham, Mass., May 13, 2008 -- Brainshark (www.Brainshark.com) and Silverpop's Vtrenz have partnered to increase the effectiveness of email marketing campaigns. By combining Brainshark's on-demand presentation solution with Vtrenz's unique marketing automation capabilities, the partnership will enable customers to more effectively develop prospect and customer relationships by delivering more powerful communications to the right people at the right time. Also, customers will be able to track campaign data and individual response and presentation viewing activity directly in Salesforce.com as Brainshark and Vtrenz are AppXchange partners.
"Today's marketing professionals have an increasing responsibility to educate and understand prospects before they are handed to sales for contact. Together, Silverpop's Vtrenz and Brainshark can empower marketing organizations to better target their audiences and deliver highly relevant and meaningful communications to accelerate the sales process."
Loren McDonald, vice president of industry relations, Silverpop.
"Using Brainshark, your prospects can see and hear from the people that tell your story best -- such as key executives, product experts, thought leaders, and even reference customers. In delivering more valuable and personal content, the Vtrenz solution and Brainshark enable marketers to engage in a dialog with their audiences to drive more qualified leads."
Attributed to Andy Zimmerman, VP Business Development, Brainshark, Inc.
Brainshark is the leader in on-demand business communication solutions. Our patented software empowers any business person to easily create, deliver and track high-impact voice-enriched presentations - available on demand. More than 600 companies - including a third of the Fortune 100 - rely on Brainshark software and services to accelerate training, increase marketing response rates, shorten the sales cycle, or enhance corporate communication. Provided on a Software-as-a-Service (SaaS) basis, Brainshark solutions can be ramped up quickly for rapid return on investment. For more information, visit www.brainshark.com.
Vtrenz, a Silverpop solution, is the leading provider of integrated, on-demand marketing automation solutions, and empowers organizations of all sizes to generate demand for their products and services, close more sales and measure the impact of their marketing activities. Silverpop delivers demand management capabilities through the Vtrenz solution to companies in diverse industries, including clients such as Ciena, EDGAR Online, Pitney Bowes Map Info and United Way.