ATLANTA, May 19, 2004 -- Silverpop, a leading provider of comprehensive e-mail marketing solutions, announced today the completion of its Second Annual Digital Marketer Customer Conference. The conference, held in Atlanta, brought together attendees representing companies including PriceWaterHouseCoopers, Unum Provident, US Airways, Cooper Lighting, GMAC, The Bombay Company and more.
The two-day conference, which by popular demand doubled in duration from last year, featured both Silverpop speakers and guest speakers addressing issues such as deliverability, new e-mail clients, governance and e-mail policy, advanced campaign automation strategies, e-mail analytics, targeting strategies and more.
David Daniels, Research Director for Jupiter Research and author of several reports on e-mail marketing, presented The E-mail Marketing Renaissance: Leveraging Best Practices to Optimize for the future. The presentation addressed the state of e-mail marketing, best practices and what lies ahead for coordinated cross-channel marketing.
"It was wonderful to interact with so many online marketers in one place and I was happy to participate." - David Daniels, Jupiter Research
Silverpop clients presenting at the conference included CheckFree, Response Media, Targetbase, Sallie Mae and Loyaltyworks. Presentations included success stories of how these clients have worked with Silverpop, as well as comprehensive e-mail analytics, integrating e-mail with other marketing systems, advanced e-mail triggering and more.
Feedback from conference attendees was overwhelmingly positive, with 96 percent of attendees rating the overall experience as "good" or "excellent" in post-conference surveys.
"Being in a position to bring together marketing professionals of this caliber is extremely rewarding. E-mail as a medium is advancing and changing at a rapid pace and holding forums, such as this conference, gives marketers an opportunity to collaborate and learn from each other," said Bill Nussey, CEO of Silverpop. "It is our goal to keep Silverpop's clients ahead of the curve and help them to intelligently use e-mail to grow their business and relationships with their customers."
Silverpop is a leading provider of permission-based e-mail marketing solutions, strategy and services. Ranked in the Top 5 of all e-mail marketing vendors by Jupiter Research in 2003, Silverpop helps marketers cultivate and maintain long-term strategic relationships with customers and partners by maximizing the potential of e-mail as a relationship tool. Its flexible service model allows marketers to choose from full service, ASP or install, and easily move between the three, making it an ideal solution for marketers at any stage of using e-mail. Silverpop provides e-mail marketing to industry leading companies including The Bombay Company, Weather.com and more.